Deal Sheet: 2026 Sportage SX Prestige

Rosen Kia · Milwaukee, WI · VIN: 5XYK53DF2TG461743

Negotiation Guide

Opening Offer

$35,908

Fair Price

$37,408

Walk Away Above

$38,009

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$34,749

Est. Invoice$35,907

Holdback (est.)$1,158

MSRP (Sticker)$38,610

Asking Price$37,574

Markup-$1,036

Est. Dealer Margin on This Car$2,825

Percentile58% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory323 vehicles

Avg Markup (All Models)-$936

Avg Markup (Sportage)-$794

% Below MSRP53%

Avg Days to Sell34 days

Avg Sold Markup-$985

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