Deal Sheet: 2026 Sportage SX Prestige

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: 5XYK53DF2TG456073

Negotiation Guide

Opening Offer

$36,603

Fair Price

$38,103

Walk Away Above

$38,704

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$35,375

Est. Invoice$36,554

Holdback (est.)$1,179

MSRP (Sticker)$39,305

Asking Price$38,205

Markup-$1,100

Est. Dealer Margin on This Car$2,831

Percentile50% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$981

Avg Markup (Sportage)-$956

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$964

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