Deal Sheet: 2026 Sportage SX Prestige

H & H Kia · Papillion, NE · VIN: 5XYK53DF2TG442416

Negotiation Guide

Opening Offer

$35,554

Fair Price

$37,054

Walk Away Above

$37,757

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$37,092

Markup-$1,368

Est. Dealer Margin on This Car$2,478

Percentile30% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory685 vehicles

Avg Markup (All Models)-$1,150

Avg Markup (Sportage)-$994

% Below MSRP62%

Avg Days to Sell35 days

Avg Sold Markup-$1,208

Cheaper Sportage SX Prestige Inventory

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-$1,742$39,36352d