Deal Sheet: 2026 Sportage SX Prestige

Rosen Kia · Milwaukee, WI · VIN: 5XYK53DF2TG438026

Negotiation Guide

Opening Offer

$36,494

Fair Price

$37,994

Walk Away Above

$38,700

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,465

Est. Invoice$36,647

Holdback (est.)$1,182

MSRP (Sticker)$39,405

Asking Price$38,299

Markup-$1,106

Est. Dealer Margin on This Car$2,835

Percentile49% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory323 vehicles

Avg Markup (All Models)-$936

Avg Markup (Sportage)-$794

% Below MSRP53%

Avg Days to Sell34 days

Avg Sold Markup-$985

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