Deal Sheet: 2026 Sportage SX Prestige

Steven Kia · Harrisonburg, VA · VIN: 5XYK53DF2TG427267

Negotiation Guide

Opening Offer

$35,647

Fair Price

$37,147

Walk Away Above

$37,868

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$34,731

Est. Invoice$35,889

Holdback (est.)$1,158

MSRP (Sticker)$38,590

Asking Price$37,200

Markup-$1,390

Est. Dealer Margin on This Car$2,469

Percentile27% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,109

Avg Markup (Sportage)-$1,020

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

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