Deal Sheet: 2026 Sportage SX Prestige

Halleen Kia of Sandusky · Sandusky, OH · VIN: 5XYK53DF2TG382752

Negotiation Guide

Opening Offer

$35,950

Fair Price

$37,450

Walk Away Above

$38,172

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,006

Est. Invoice$36,172

Holdback (est.)$1,167

MSRP (Sticker)$38,895

Asking Price$37,605

Markup-$1,290

Est. Dealer Margin on This Car$2,600

Percentile40% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory505 vehicles

Avg Markup (All Models)-$693

Avg Markup (Sportage)-$660

% Below MSRP42%

Avg Days to Sell35 days

Avg Sold Markup-$709

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