Deal Sheet: 2026 Sportage SX Prestige

Plaza Kia · Brooklyn, NY · VIN: 5XYK53DF2TG368494

Negotiation Guide

Opening Offer

$35,617

Fair Price

$37,117

Walk Away Above

$37,826

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$34,682

Est. Invoice$35,838

Holdback (est.)$1,156

MSRP (Sticker)$38,535

Asking Price$37,356

Markup-$1,179

Est. Dealer Margin on This Car$2,675

Percentile46% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$857

Avg Markup (Sportage)-$690

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$886

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