Deal Sheet: 2026 Sportage SX Prestige

Russell Barnett Kia · Tullahoma, TN · VIN: 5XYK53DF1TG441306

Negotiation Guide

Opening Offer

$36,139

Fair Price

$37,639

Walk Away Above

$38,362

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,177

Est. Invoice$36,349

Holdback (est.)$1,173

MSRP (Sticker)$39,085

Asking Price$37,659

Markup-$1,426

Est. Dealer Margin on This Car$2,483

Percentile19% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,122

Avg Markup (Sportage)-$1,038

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,245

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