Deal Sheet: 2026 Sportage SX Prestige

Coastal Kia · Wilmington, NC · VIN: 5XYK53DF1TG438048

This Is Already a Great Deal

Opening Offer

$36,620

Asking Price

$37,753

Max Price

$37,753

• Recent buyers paid ~$1,203 below MSRP
• Asking price is already $229 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,267

Est. Invoice$36,442

Holdback (est.)$1,176

MSRP (Sticker)$39,185

Asking Price$37,753

Markup-$1,432

Est. Dealer Margin on This Car$2,487

Percentile17% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,127

Avg Markup (Sportage)-$1,048

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,172

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