Deal Sheet: 2026 Sportage SX Prestige

Koons Kia Woodbridge · Woodbridge, VA · VIN: 5XYK53DF1TG410072

Negotiation Guide

Opening Offer

$35,507

Fair Price

$37,007

Walk Away Above

$37,729

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$34,605

Est. Invoice$35,759

Holdback (est.)$1,154

MSRP (Sticker)$38,450

Asking Price$37,281

Markup-$1,169

Est. Dealer Margin on This Car$2,676

Percentile47% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory358 vehicles

Avg Markup (All Models)-$939

Avg Markup (Sportage)-$728

% Below MSRP68%

Avg Days to Sell28 days

Avg Sold Markup-$916

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