Deal Sheet: 2026 Sportage SX Prestige

Bob Johnson Kia · Rochester, NY · VIN: 5XYK53DF1TG382189

Negotiation Guide

Opening Offer

$36,542

Fair Price

$38,042

Walk Away Above

$38,754

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,519

Est. Invoice$36,702

Holdback (est.)$1,184

MSRP (Sticker)$39,465

Asking Price$38,083

Markup-$1,382

Est. Dealer Margin on This Car$2,565

Percentile28% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$1,154

Avg Markup (Sportage)-$976

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup-$1,227

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