Deal Sheet: 2026 Sportage SX Prestige

Southern Kia Virginia Beach · Virginia Beach, VA · VIN: 5XYK53DF0TG462096

Negotiation Guide

Opening Offer

$36,673

Fair Price

$38,173

Walk Away Above

$38,776

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$35,441

Est. Invoice$36,622

Holdback (est.)$1,181

MSRP (Sticker)$39,379

Asking Price$38,186

Markup-$1,193

Est. Dealer Margin on This Car$2,745

Percentile45% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$809

Avg Markup (Sportage)-$777

% Below MSRP45%

Avg Days to Sell26 days

Avg Sold Markup-$776

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