Deal Sheet: 2026 Sportage SX Prestige

Jim Marsh Kia · Las Vegas, NV · VIN: 5XYK53DF0TG428708

Negotiation Guide

Opening Offer

$35,674

Fair Price

$37,174

Walk Away Above

$37,877

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,879

Holdback (est.)$1,157

MSRP (Sticker)$38,580

Asking Price$37,240

Markup-$1,340

Est. Dealer Margin on This Car$2,518

Percentile36% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$1,055

Avg Markup (Sportage)-$1,002

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,142

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03552d

Kia of MeridianMeridian, MS

-$1,828$40,56652d

Janesville KiaJanesville, WI

-$1,791$39,66452d

Roseville KiaRoseville, CA

-$1,779$39,54652d

George Gee KiaLiberty Lake, WA

-$1,770$39,21552d

Parkside KiaKnoxville, TN

-$1,760$39,16052d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44052d

Power KiaSalem, OR

-$1,754$39,42652d

Roseville KiaRoseville, CA

-$1,743$39,08752d

Walt Massey KiaMccomb, MS

-$1,742$39,36352d