Deal Sheet: 2026 Sportage SX Prestige

Kia of Puyallup · Puyallup, WA · VIN: 5XYK53DF0TG428675

Negotiation Guide

Opening Offer

$35,359

Fair Price

$36,859

Walk Away Above

$37,567

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$34,448

Est. Invoice$35,596

Holdback (est.)$1,148

MSRP (Sticker)$38,275

Asking Price$37,293

Markup-$982

Est. Dealer Margin on This Car$2,846

Percentile75% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory304 vehicles

Avg Markup (All Models)-$901

Avg Markup (Sportage)-$616

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,057

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