Deal Sheet: 2026 Sportage SX Prestige

Hutchinson Kia · Macon, GA · VIN: 5XYK53DF0TG424965

Negotiation Guide

Opening Offer

$36,015

Fair Price

$37,515

Walk Away Above

$38,225

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,042

Est. Invoice$36,210

Holdback (est.)$1,168

MSRP (Sticker)$38,935

Asking Price$37,545

Markup-$1,390

Est. Dealer Margin on This Car$2,504

Percentile27% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory384 vehicles

Avg Markup (All Models)-$1,061

Avg Markup (Sportage)-$1,140

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,094

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