Deal Sheet: 2026 Sportage SX Prestige

University Kia · Huntsville, AL · VIN: 5XYK53DF0TG413531

This Is Already a Great Deal

Opening Offer

$36,068

Asking Price

$37,184

Max Price

$37,184

• Recent buyers paid ~$1,203 below MSRP
• Asking price is already $183 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,713

Est. Invoice$35,870

Holdback (est.)$1,157

MSRP (Sticker)$38,570

Asking Price$37,184

Markup-$1,386

Est. Dealer Margin on This Car$2,471

Percentile27% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sportage)-$1,117

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,040

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