Deal Sheet: 2026 Sportage SX

University Kia · Huntsville, AL · VIN: 5XYK43DFXTG391170

This Is Already a Great Deal

Opening Offer

$33,940

Asking Price

$34,990

Max Price

$34,990

• Recent buyers paid ~$1,110 below MSRP
• Asking price is already $330 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,787

Est. Invoice$33,880

Holdback (est.)$1,093

MSRP (Sticker)$36,430

Asking Price$34,990

Markup-$1,440

Est. Dealer Margin on This Car$2,203

Percentile13% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold144

Avg Markup-$1,110

Median Markup-$1,069

Best Deal-$1,551

Worst Deal-$731

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$1,073

Avg Markup (Sportage)-$1,116

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$1,040

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