Deal Sheet: 2026 Sportage SX

Kia of Wilmington · Wilmington, DE · VIN: 5XYK43DF8TG393368

Negotiation Guide

Opening Offer

$33,532

Fair Price

$35,032

Walk Away Above

$35,681

• Recent buyers paid ~$1,111 below MSRP
• Sitting 53 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$32,697

Est. Invoice$33,787

Holdback (est.)$1,090

MSRP (Sticker)$36,330

Asking Price$35,192

Markup-$1,138

Est. Dealer Margin on This Car$2,495

Percentile47% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold169

Avg Markup-$1,111

Median Markup-$1,069

Best Deal-$1,604

Worst Deal-$702

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory438 vehicles

Avg Markup (All Models)-$914

Avg Markup (Sportage)-$681

% Below MSRP22%

Avg Days to Sell36 days

Avg Sold Markup-$987

Cheaper Sportage SX Inventory

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-$1,568$35,61253d

Sterling KiaLafayette, LA

-$1,563$35,59253d

Sunset Kia of SarasotaSarasota, FL

-$1,558$35,56753d

Kia Country of SavannahSavannah, GA

-$1,558$36,17653d

Sunset Kia of SarasotaSarasota, FL

-$1,558$35,56753d