Deal Sheet: 2026 Sportage SX

Jeff Wyler Fairfield Kia · Fairfield, OH · VIN: 5XYK43DF3TG410528

Negotiation Guide

Opening Offer

$34,078

Fair Price

$35,578

Walk Away Above

$36,131

• Recent buyers paid ~$1,107 below MSRP

Price Breakdown

Est. Dealer Cost$33,017

Est. Invoice$34,117

Holdback (est.)$1,101

MSRP (Sticker)$36,685

Asking Price$35,625

Markup-$1,060

Est. Dealer Margin on This Car$2,609

Percentile54% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold162

Avg Markup-$1,107

Median Markup-$1,069

Best Deal-$1,551

Worst Deal-$731

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory492 vehicles

Avg Markup (All Models)-$653

Avg Markup (Sportage)-$651

% Below MSRP64%

Avg Days to Sell29 days

Avg Sold Markup-$760

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