Deal Sheet: 2026 Sportage SX

Hyman Bros Kia · Midlothian, VA · VIN: 5XYK43DF3TG378132

Negotiation Guide

Opening Offer

$33,823

Fair Price

$35,323

Walk Away Above

$35,876

• Recent buyers paid ~$1,107 below MSRP

Price Breakdown

Est. Dealer Cost$32,787

Est. Invoice$33,880

Holdback (est.)$1,093

MSRP (Sticker)$36,430

Asking Price$35,493

Markup-$937

Est. Dealer Margin on This Car$2,706

Percentile63% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold162

Avg Markup-$1,107

Median Markup-$1,069

Best Deal-$1,551

Worst Deal-$731

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$705

Avg Markup (Sportage)-$624

% Below MSRP57%

Avg Days to Sell30 days

Avg Sold Markup-$710

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