Negotiation Guide
Opening Offer
$32,637
Fair Price
$34,137
Walk Away Above
$34,469
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$31,320
Est. Invoice$32,364
Holdback (est.)$1,044
MSRP (Sticker)$34,800
Asking Price$34,210
Markup-$590
Est. Dealer Margin on This Car$2,890
Percentile48% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$708
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
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