Negotiation Guide
Opening Offer
$33,097
Fair Price
$34,597
Walk Away Above
$34,929
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$31,734
Est. Invoice$32,792
Holdback (est.)$1,058
MSRP (Sticker)$35,260
Asking Price$34,668
Markup-$592
Est. Dealer Margin on This Car$2,934
Percentile48% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$930
Avg Markup (Sportage)-$710
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$948
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