Negotiation Guide
Opening Offer
$33,517
Fair Price
$35,017
Walk Away Above
$35,349
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$32,112
Est. Invoice$33,182
Holdback (est.)$1,070
MSRP (Sticker)$35,680
Asking Price$35,068
Markup-$612
Est. Dealer Margin on This Car$2,956
Percentile44% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory181 vehicles
Avg Markup (All Models)-$823
Avg Markup (Sportage)-$702
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$799
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