Negotiation Guide
Opening Offer
$33,072
Fair Price
$34,572
Walk Away Above
$34,904
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$31,712
Est. Invoice$32,769
Holdback (est.)$1,057
MSRP (Sticker)$35,235
Asking Price$34,647
Markup-$588
Est. Dealer Margin on This Car$2,936
Percentile49% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$676
Avg Markup (Sportage)-$607
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$755
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