Negotiation Guide
Opening Offer
$32,585
Fair Price
$34,085
Walk Away Above
$34,520
- • Recent buyers paid ~$663 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$31,460
Est. Invoice$32,508
Holdback (est.)$1,049
MSRP (Sticker)$34,955
Asking Price$34,219
Markup-$736
Est. Dealer Margin on This Car$2,760
Percentile38% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$774
Avg Markup (Sportage)-$618
% Below MSRP17%
Avg Days to Sell33 days
Avg Sold Markup-$712
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,0280d
Kia Country of SavannahSavannah, GA
-$1,280$32,94951d
Enterprise KiaEnterprise, AL
-$1,266$34,36851d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84251d
University KiaHuntsville, AL
-$1,249$34,16551d
McDonald KiaSaginaw, MI
-$1,242$35,6670d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04851d
HI Country KiaFarmington, NM
-$1,231$35,32851d
University KiaHuntsville, AL
-$1,223$34,03651d
University KiaHuntsville, AL
-$1,210$33,97451d