Negotiation Guide
Opening Offer
$33,437
Fair Price
$34,937
Walk Away Above
$35,269
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$32,040
Est. Invoice$33,108
Holdback (est.)$1,068
MSRP (Sticker)$35,600
Asking Price$35,002
Markup-$598
Est. Dealer Margin on This Car$2,962
Percentile46% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$730
Avg Markup (Sportage)-$590
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$769
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