Negotiation Guide
Opening Offer
$32,102
Fair Price
$33,602
Walk Away Above
$34,041
- • Recent buyers paid ~$663 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$31,032
Est. Invoice$32,066
Holdback (est.)$1,034
MSRP (Sticker)$34,480
Asking Price$33,893
Markup-$587
Est. Dealer Margin on This Car$2,861
Percentile49% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$708
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Sportage EX Inventory
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McDonald KiaSaginaw, MI
-$1,242$35,6671d
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-$1,237$35,04852d
HI Country KiaFarmington, NM
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University KiaHuntsville, AL
-$1,223$34,03652d
University KiaHuntsville, AL
-$1,210$33,97452d