Negotiation Guide
Opening Offer
$33,886
Fair Price
$35,386
Walk Away Above
$35,825
- • Recent buyers paid ~$663 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$32,638
Est. Invoice$33,726
Holdback (est.)$1,088
MSRP (Sticker)$36,264
Asking Price$35,417
Markup-$847
Est. Dealer Margin on This Car$2,779
Percentile27% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$817
Avg Markup (Sportage)-$793
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$902
Cheaper Sportage EX Inventory
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Kia of San AngeloSan Angelo, TX
-$1,253$34,84251d
University KiaHuntsville, AL
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McDonald KiaSaginaw, MI
-$1,242$35,6670d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04851d
HI Country KiaFarmington, NM
-$1,231$35,32851d
University KiaHuntsville, AL
-$1,223$34,03651d
University KiaHuntsville, AL
-$1,210$33,97451d