Negotiation Guide
Opening Offer
$33,816
Fair Price
$35,316
Walk Away Above
$35,648
- • Recent buyers paid ~$664 below MSRP
Price Breakdown
Est. Dealer Cost$32,382
Est. Invoice$33,461
Holdback (est.)$1,079
MSRP (Sticker)$35,980
Asking Price$35,320
Markup-$660
Est. Dealer Margin on This Car$2,938
Percentile40% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold4264
Avg Markup-$664
Median Markup-$594
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$761
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$861
Cheaper Sportage EX Inventory
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-$1,210$33,97450d
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-$1,209$34,63150d
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