Negotiation Guide
Opening Offer
$33,417
Fair Price
$34,917
Walk Away Above
$35,249
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$32,022
Est. Invoice$33,089
Holdback (est.)$1,067
MSRP (Sticker)$35,580
Asking Price$34,986
Markup-$594
Est. Dealer Margin on This Car$2,964
Percentile48% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$785
Avg Markup (Sportage)-$723
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$761
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