Negotiation Guide
Opening Offer
$33,085
Fair Price
$34,585
Walk Away Above
$35,032
- • Recent buyers paid ~$663 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$31,932
Est. Invoice$32,996
Holdback (est.)$1,064
MSRP (Sticker)$35,480
Asking Price$34,852
Markup-$628
Est. Dealer Margin on This Car$2,920
Percentile42% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$708
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,0282d
Kia Country of SavannahSavannah, GA
-$1,280$32,94953d
Enterprise KiaEnterprise, AL
-$1,266$34,36853d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84253d
University KiaHuntsville, AL
-$1,249$34,16553d
McDonald KiaSaginaw, MI
-$1,242$35,6672d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04853d
HI Country KiaFarmington, NM
-$1,231$35,32853d
University KiaHuntsville, AL
-$1,223$34,03653d
University KiaHuntsville, AL
-$1,210$33,97453d