Negotiation Guide
Opening Offer
$32,577
Fair Price
$34,077
Walk Away Above
$34,516
- • Recent buyers paid ~$664 below MSRP
- • Sitting 50 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$31,460
Est. Invoice$32,508
Holdback (est.)$1,049
MSRP (Sticker)$34,955
Asking Price$34,219
Markup-$736
Est. Dealer Margin on This Car$2,760
Percentile38% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold4264
Avg Markup-$664
Median Markup-$594
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$870
Avg Markup (Sportage)-$733
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$844
Cheaper Sportage EX Inventory
Kia Country of SavannahSavannah, GA
-$1,280$32,94950d
Enterprise KiaEnterprise, AL
-$1,266$34,36850d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84250d
University KiaHuntsville, AL
-$1,249$34,16550d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04850d
HI Country KiaFarmington, NM
-$1,231$35,32850d
University KiaHuntsville, AL
-$1,223$34,03650d
University KiaHuntsville, AL
-$1,210$33,97450d
Kia of Johnson CityJohnson City, TN
-$1,209$34,63150d
Southaven KiaSouthaven, MS
-$1,205$33,94918d