Negotiation Guide
Opening Offer
$29,722
Fair Price
$31,222
Walk Away Above
$31,653
- • Recent buyers paid ~$663 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$28,877
Est. Invoice$29,839
Holdback (est.)$963
MSRP (Sticker)$32,085
Asking Price$31,622
Markup-$463
Est. Dealer Margin on This Car$2,746
Percentile82% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Sportage)-$820
% Below MSRP56%
Avg Days to Sell33 days
Avg Sold Markup-$928
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,0281d
Kia Country of SavannahSavannah, GA
-$1,280$32,94952d
Enterprise KiaEnterprise, AL
-$1,266$34,36852d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84252d
University KiaHuntsville, AL
-$1,249$34,16552d
McDonald KiaSaginaw, MI
-$1,242$35,6671d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04852d
HI Country KiaFarmington, NM
-$1,231$35,32852d
University KiaHuntsville, AL
-$1,223$34,03652d
University KiaHuntsville, AL
-$1,210$33,97452d