Deal Sheet: 2026 Sportage EX

Altoona Courtesy Kia · Altoona, PA · VIN: 5XYK33DFXTG420332

Negotiation Guide

Opening Offer

$31,221

Fair Price

$32,721

Walk Away Above

$33,151

• Recent buyers paid ~$664 below MSRP
• Sitting 49 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$30,222

Est. Invoice$31,229

Holdback (est.)$1,007

MSRP (Sticker)$33,580

Asking Price$32,733

Markup-$847

Est. Dealer Margin on This Car$2,511

Percentile27% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold4264

Avg Markup-$664

Median Markup-$594

Best Deal-$1,350

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Sportage)-$996

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,163

Cheaper Sportage EX Inventory

Kia Country of SavannahSavannah, GA

-$1,280$32,94949d

Enterprise KiaEnterprise, AL

-$1,266$34,36849d

Kia of San AngeloSan Angelo, TX

-$1,253$34,84249d

University KiaHuntsville, AL

-$1,249$34,16549d

Kia of San AngeloSan Angelo, TX

-$1,237$35,04849d

HI Country KiaFarmington, NM

-$1,231$35,32849d

University KiaHuntsville, AL

-$1,223$34,03649d

University KiaHuntsville, AL

-$1,210$33,97449d

Kia of Johnson CityJohnson City, TN

-$1,209$34,63149d

Southaven KiaSouthaven, MS

-$1,205$33,94917d