Deal Sheet: 2026 Sportage EX

Darcars Kia of Frederick · Frederick, MD · VIN: 5XYK33DF9TG435937

Negotiation Guide

Opening Offer

$29,866

Fair Price

$31,366

Walk Away Above

$31,796

• Recent buyers paid ~$665 below MSRP
• Sitting 48 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$29,003

Est. Invoice$29,969

Holdback (est.)$967

MSRP (Sticker)$32,225

Asking Price$31,438

Markup-$787

Est. Dealer Margin on This Car$2,436

Percentile37% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3700

Avg Markup-$665

Median Markup-$594

Best Deal-$1,350

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,227

Avg Markup (Sportage)-$1,099

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,447

Cheaper Sportage EX Inventory

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-$1,231$35,32848d

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University KiaHuntsville, AL

-$1,210$33,97448d

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-$1,209$34,63148d

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-$1,205$33,94916d