Negotiation Guide
Opening Offer
$30,262
Fair Price
$31,762
Walk Away Above
$32,189
- • Recent buyers paid ~$664 below MSRP
- • Sitting 49 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$29,354
Est. Invoice$30,332
Holdback (est.)$978
MSRP (Sticker)$32,615
Asking Price$31,763
Markup-$852
Est. Dealer Margin on This Car$2,410
Percentile25% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold4264
Avg Markup-$664
Median Markup-$594
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory341 vehicles
Avg Markup (All Models)-$1,131
Avg Markup (Sportage)-$1,061
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,152
Cheaper Sportage EX Inventory
Kia Country of SavannahSavannah, GA
-$1,280$32,94949d
Enterprise KiaEnterprise, AL
-$1,266$34,36849d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84249d
University KiaHuntsville, AL
-$1,249$34,16549d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04849d
HI Country KiaFarmington, NM
-$1,231$35,32849d
University KiaHuntsville, AL
-$1,223$34,03649d
University KiaHuntsville, AL
-$1,210$33,97449d
Kia of Johnson CityJohnson City, TN
-$1,209$34,63149d
Southaven KiaSouthaven, MS
-$1,205$33,94917d