Deal Sheet: 2026 Sportage EX

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYK33DF8TG430244

Negotiation Guide

Opening Offer

$31,396

Fair Price

$32,896

Walk Away Above

$33,338

• Recent buyers paid ~$663 below MSRP
• Sitting 53 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$30,402

Est. Invoice$31,415

Holdback (est.)$1,013

MSRP (Sticker)$33,780

Asking Price$32,899

Markup-$881

Est. Dealer Margin on This Car$2,497

Percentile19% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4398

Avg Markup-$663

Median Markup-$593

Best Deal-$1,350

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,153

Avg Markup (Sportage)-$916

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,113

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