Negotiation Guide
Opening Offer
$31,617
Fair Price
$33,117
Walk Away Above
$33,449
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$30,402
Est. Invoice$31,415
Holdback (est.)$1,013
MSRP (Sticker)$33,780
Asking Price$33,213
Markup-$567
Est. Dealer Margin on This Car$2,811
Percentile55% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$814
Avg Markup (Sportage)-$645
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
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