Negotiation Guide
Opening Offer
$31,372
Fair Price
$32,872
Walk Away Above
$33,204
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$30,182
Est. Invoice$31,188
Holdback (est.)$1,006
MSRP (Sticker)$33,535
Asking Price$32,961
Markup-$574
Est. Dealer Margin on This Car$2,780
Percentile52% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$814
Avg Markup (Sportage)-$645
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
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