Deal Sheet: 2026 Sportage EX

Altoona Courtesy Kia · Altoona, PA · VIN: 5XYK33DF3TG419376

Negotiation Guide

Opening Offer

$30,850

Fair Price

$32,350

Walk Away Above

$32,783

• Recent buyers paid ~$665 below MSRP
• Sitting 48 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$29,894

Est. Invoice$30,890

Holdback (est.)$996

MSRP (Sticker)$33,215

Asking Price$32,382

Markup-$833

Est. Dealer Margin on This Car$2,489

Percentile31% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3700

Avg Markup-$665

Median Markup-$594

Best Deal-$1,350

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Sportage)-$992

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,160

Cheaper Sportage EX Inventory

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-$1,266$34,36848d

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University KiaHuntsville, AL

-$1,249$34,16548d

Kia of San AngeloSan Angelo, TX

-$1,237$35,04848d

HI Country KiaFarmington, NM

-$1,231$35,32848d

University KiaHuntsville, AL

-$1,223$34,03648d

University KiaHuntsville, AL

-$1,210$33,97448d

Kia of Johnson CityJohnson City, TN

-$1,209$34,63148d

Southaven KiaSouthaven, MS

-$1,205$33,94916d