Negotiation Guide
Opening Offer
$31,157
Fair Price
$32,657
Walk Away Above
$32,989
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$29,988
Est. Invoice$30,988
Holdback (est.)$1,000
MSRP (Sticker)$33,320
Asking Price$32,707
Markup-$613
Est. Dealer Margin on This Car$2,719
Percentile44% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$814
Avg Markup (Sportage)-$645
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
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