Negotiation Guide
Opening Offer
$30,204
Fair Price
$31,704
Walk Away Above
$32,137
- • Recent buyers paid ~$663 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$29,313
Est. Invoice$30,290
Holdback (est.)$977
MSRP (Sticker)$32,570
Asking Price$32,029
Markup-$541
Est. Dealer Margin on This Car$2,716
Percentile63% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sportage)-$693
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$813
Cheaper Sportage EX Inventory
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Enterprise KiaEnterprise, AL
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Kia of San AngeloSan Angelo, TX
-$1,253$34,84252d
University KiaHuntsville, AL
-$1,249$34,16552d
McDonald KiaSaginaw, MI
-$1,242$35,6671d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04852d
HI Country KiaFarmington, NM
-$1,231$35,32852d
University KiaHuntsville, AL
-$1,223$34,03652d
University KiaHuntsville, AL
-$1,210$33,97452d