Negotiation Guide
Opening Offer
$31,043
Fair Price
$32,543
Walk Away Above
$32,984
- • Recent buyers paid ~$663 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$30,083
Est. Invoice$31,085
Holdback (est.)$1,003
MSRP (Sticker)$33,425
Asking Price$32,557
Markup-$868
Est. Dealer Margin on This Car$2,475
Percentile22% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold4398
Avg Markup-$663
Median Markup-$593
Best Deal-$1,350
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory295 vehicles
Avg Markup (All Models)-$1,051
Avg Markup (Sportage)-$964
% Below MSRP52%
Avg Days to Sell34 days
Avg Sold Markup-$1,172
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,0282d
Kia Country of SavannahSavannah, GA
-$1,280$32,94953d
Enterprise KiaEnterprise, AL
-$1,266$34,36853d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84253d
University KiaHuntsville, AL
-$1,249$34,16553d
McDonald KiaSaginaw, MI
-$1,242$35,6672d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04853d
HI Country KiaFarmington, NM
-$1,231$35,32853d
University KiaHuntsville, AL
-$1,223$34,03653d
University KiaHuntsville, AL
-$1,210$33,97453d