Deal Sheet: 2026 Sportage EX

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYK33DF0TG422137

Negotiation Guide

Opening Offer

$30,904

Fair Price

$32,404

Walk Away Above

$32,844

• Recent buyers paid ~$663 below MSRP
• Sitting 53 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$29,957

Est. Invoice$30,955

Holdback (est.)$999

MSRP (Sticker)$33,285

Asking Price$32,440

Markup-$845

Est. Dealer Margin on This Car$2,484

Percentile28% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4398

Avg Markup-$663

Median Markup-$593

Best Deal-$1,350

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,153

Avg Markup (Sportage)-$916

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,113

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