Negotiation Guide
Opening Offer
$31,620
Fair Price
$33,120
Walk Away Above
$33,537
- • Recent buyers paid ~$613 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$30,560
Est. Invoice$31,578
Holdback (est.)$1,019
MSRP (Sticker)$33,955
Asking Price$33,335
Markup-$620
Est. Dealer Margin on This Car$2,776
Percentile45% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1088
Avg Markup-$613
Median Markup-$531
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory456 vehicles
Avg Markup (All Models)-$747
Avg Markup (Sportage)-$775
% Below MSRP46%
Avg Days to Sell31 days
Avg Sold Markup-$892
Cheaper Sportage LX Inventory
Eide Kia MandanMandan, ND
-$1,155$33,02548d
Billion KiaSioux Falls, SD
-$1,155$33,02548d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34248d
Evans KiaEvans, GA
-$1,102$31,48723d
Ed Morse Kia RollaRolla, MO
-$1,101$32,45348d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71148d
Dale Spradley KiaPueblo, CO
-$1,091$32,71448d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71448d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17648d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60348d