Negotiation Guide
Opening Offer
$30,258
Fair Price
$31,758
Walk Away Above
$32,169
- • Recent buyers paid ~$612 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$29,322
Est. Invoice$30,299
Holdback (est.)$977
MSRP (Sticker)$32,580
Asking Price$31,783
Markup-$797
Est. Dealer Margin on This Car$2,461
Percentile26% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1220
Avg Markup-$612
Median Markup-$531
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,157
Avg Markup (Sportage)-$1,177
% Below MSRP23%
Avg Days to Sell37 days
Avg Sold Markup-$1,134
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,2572d
Eide Kia MandanMandan, ND
-$1,155$33,02551d
Billion KiaSioux Falls, SD
-$1,155$33,02551d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34251d
Quality Kia of GreenwoodGreenwood, SC
-$1,102$31,48726d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71151d
Dale Spradley KiaPueblo, CO
-$1,091$32,71451d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71451d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17651d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60351d