Negotiation Guide
Opening Offer
$30,605
Fair Price
$32,105
Walk Away Above
$32,520
- • Recent buyers paid ~$611 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$29,642
Est. Invoice$30,630
Holdback (est.)$988
MSRP (Sticker)$32,935
Asking Price$32,249
Markup-$686
Est. Dealer Margin on This Car$2,608
Percentile43% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1219
Avg Markup-$611
Median Markup-$530
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$719
Avg Markup (Sportage)-$607
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$767
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,2571d
Eide Kia MandanMandan, ND
-$1,155$33,02550d
Billion KiaSioux Falls, SD
-$1,155$33,02550d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34250d
Quality Kia of GreenwoodGreenwood, SC
-$1,102$31,48725d
Ed Morse Kia RollaRolla, MO
-$1,101$32,45350d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71150d
Dale Spradley KiaPueblo, CO
-$1,091$32,71450d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71450d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17650d