Deal Sheet: 2026 Sportage LX

Kia of The Shoals · Sheffield, AL · VIN: 5XYK23DFXTG437117

Negotiation Guide

Opening Offer

$28,673

Fair Price

$30,173

Walk Away Above

$30,577

• Recent buyers paid ~$611 below MSRP
• Sitting 49 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$27,882

Est. Invoice$28,811

Holdback (est.)$929

MSRP (Sticker)$30,980

Asking Price$30,194

Markup-$786

Est. Dealer Margin on This Car$2,312

Percentile34% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1219

Avg Markup-$611

Median Markup-$530

Best Deal-$1,180

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$956

Avg Markup (Sportage)-$850

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,007

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