Negotiation Guide
Opening Offer
$28,037
Fair Price
$29,537
Walk Away Above
$29,946
- • Recent buyers paid ~$612 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$27,320
Est. Invoice$28,230
Holdback (est.)$911
MSRP (Sticker)$30,355
Asking Price$29,738
Markup-$617
Est. Dealer Margin on This Car$2,419
Percentile45% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1226
Avg Markup-$612
Median Markup-$531
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory447 vehicles
Avg Markup (All Models)-$754
Avg Markup (Sportage)-$571
% Below MSRP43%
Avg Days to Sell32 days
Avg Sold Markup-$690
Cheaper Sportage LX Inventory
Eide Kia MandanMandan, ND
-$1,155$33,02547d
Billion KiaSioux Falls, SD
-$1,155$33,02547d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34247d
Evans KiaEvans, GA
-$1,102$31,48722d
Ed Morse Kia RollaRolla, MO
-$1,101$32,45347d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71147d
Dale Spradley KiaPueblo, CO
-$1,091$32,71447d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71447d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17647d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60347d