Negotiation Guide
Opening Offer
$28,658
Fair Price
$30,158
Walk Away Above
$30,569
- • Recent buyers paid ~$612 below MSRP
- • Sitting 52 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$27,882
Est. Invoice$28,811
Holdback (est.)$929
MSRP (Sticker)$30,980
Asking Price$30,194
Markup-$786
Est. Dealer Margin on This Car$2,312
Percentile35% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1220
Avg Markup-$612
Median Markup-$531
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory295 vehicles
Avg Markup (All Models)-$1,051
Avg Markup (Sportage)-$964
% Below MSRP52%
Avg Days to Sell34 days
Avg Sold Markup-$1,172
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,2574d
Eide Kia MandanMandan, ND
-$1,155$33,02552d
Billion KiaSioux Falls, SD
-$1,155$33,02552d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34252d
Quality Kia of GreenwoodGreenwood, SC
-$1,102$31,48727d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71152d
Dale Spradley KiaPueblo, CO
-$1,091$32,71452d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71452d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17652d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60352d